Privacy Policy

Last Updated: March 2026

1. Introduction

Welcome to Enhanced Conversions ("we," "our," or "us"). We are committed to protecting your privacy. This Privacy Policy explains how our application collects, uses, and safeguards your data when connecting your CRM (such as ActiveCampaign or Pipedrive) to Google Ads.

2. Google API Services Usage

Our application requests access to the Google Ads API. Our use of information received from Google APIs adheres strictly to the Google API Services User Data Policy, including the Limited Use requirements.

  • Data Collection: We access your Google Ads account solely to upload offline conversion events.
  • Data Processing: Personally Identifiable Information (PII) such as emails and phone numbers are securely hashed using SHA-256 before being transmitted to Google Ads.
  • Data Retention: We do not permanently store your CRM contacts' PII in our databases. Data is processed in real-time and immediately discarded after the Google Ads API payload is transmitted.
  • Data Sharing: We absolutely do not sell, rent, or share your data with unauthorized third parties.

3. Information We Collect

To provide our service, we securely store your API keys, OAuth tokens, and Google Ads Customer IDs necessary to maintain the connection between your systems. This configuration data is stored securely and used exclusively for routing your webhooks.

4. Security

We implement industry-standard security measures to protect your information. Communication between your CRM, our servers, and Google's APIs is encrypted via HTTPS/TLS.

5. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at [email protected].